My friend introduced me to co-founder Jin Stedge about a week before the Series B was public and I just assumed nothing would come of it but as with every introduction he has made I went with it and we exchanged several emails. Little did I know a few months later I would be accepting an offer to go to work for TrueNorth and quitting my decade and a half job at a global giant to go to work for a barely 2-year-old startup.
I had no clue what to expect. Here I had been working at a draconian corporate behemoth of yesteryear, piloted by men in their 60s, 70s, and even 80s, that seemed completely allergic to any sort of technological advancement, I mean when I started at my previous employer in 2006 I still had to access my email in a terminal shell…
I’ve been working, legally, since I was 12 years old. I started by delivering papers for 3 cents per with my childhood friend Dani. We both got routes and we’d walk them together, each taking a side of the street. I’ve dug graves, I’ve tossed trucks, I’ve been a government contractor, I cleared international freight through Customs for a decade and a half. I brought home money and was able to pay my bills but never once in those 25 years of work, did I ever look forward to going to work - even when we transitioned to work from home the last 2 years at my previous employer. Work was just some necessary evil, I had to wake up and grind out my day of work so I could get paid
Work was just a necessary evil. Something I had to spend as many as 70 hours a week the past year and change doing. Something I did not look forward to, something I did not like, something I would just try to get through so I could enjoy a little free time doing literally anything else.
TrueNorth is different. I wake up and genuinely look forward to working. I wonder what improvements I’ll make to the product that day, or how I might be able to help a coworker, I wonder what laughs will be had in my meetings for the day.
In the past week alone I’ve had 7 people thank me for work I’ve done, that never happened once at my last employer. In the past week, I’ve been publicly thanked once in our all-hands meeting, and another time in a most-hands meeting. I’m given a lot of autonomy to get my work done, I feel confident doing something without having to tiptoe around asking for permission, and I’m treated like an actual adult capable of rational and independent thought. I’m sure this is largely just the startup world.
I hate when people make some post “ermagerd, I lurv my job, come work here, we r family, omgomgomg much great!” as they are usually saccharinely-sweet, butt-kissing, bull hockey that is little more than self-serving “look at me, promote me, I’m guzzling the koolaid for you!” and that’s 100% not what that is. If TrueNorth told me they didn’t need me anymore I’d be bummed but I’d harbor no ill-will, I’d still be championing the company because I think what they are doing is neat, and clearly, people a lot smarter than me do too based on the aforementioned Series B round. TN is a good company with a great plan.
I enjoy the work, I enjoy the level of trust I am given, I absolutely love the people I work with, and uncharacteristically find myself smiling all the time in Zoom meetings. For that matter I’ll just randomly find myself smiling while working and it’s because for the first time in my life I am truly happy about my job and my career opportunities. I can 100% see myself giving TN 10, 20, 30 years if things stay even 60% the way they are now.
We get a lot of work done, but we also have fun. Several weeks ago in a little ‘fun’ meeting we made a Disney character battle bracket where Mulan of all characters emerged champion supreme. That was the goofiest 20~ minutes I have ever experienced at a job but at the same time it provided us all a quick mental break from our work and let us learn a little more about each other. A dozen times more effective, in my eyes anyway, as a team-building experience than any nonsensical roleplaying tomfoolery I experienced at any previous job.
From the top-down, it’s a great company. Jin can be extremely serious but at the same time exudes this almost motherly, or even grandmotherly, vibe that stays positive. From my limited interaction with Sanjaya, he’s jovial, he’s caring, but at the same time, you see in just a few minutes of a meeting that he’s incredibly sharp and churning away at work, at every level below them we have absolutely wonderful people that give it their all. We have people from all kinds of backgrounds coming together to build this patchwork of expertise. We have a painter, someone that worked on JWST, former truckers and industry experts, quirky lawyers, woodworkers, at least two AFOLs (I must resist the urge to fall back down my Lego addiction), just so many diverse people. Even some of our drivers, which are starting to be featured on the Let It Ride with TrueNorth podcast, are wonderfully delightful characters that I could listen to for hundreds of hours.
This has already waxed far longer than I intended, but I get like that when it comes to things I am genuinely interested in
Thank you S. for making the introduction, thank you Jinn and Alex for being interested in what I might bring to the table. Thank you, Arturo, Austin, Oleg, and Sayeed for interviewing me and deciding you thought I was worth working with. And thank you again Arturo for all those daily meetings at first when you got me up to speed with all of our data, for the patience and effective teaching to get me to the point where I felt component enough to get work done without constantly asking questions and getting me through that full-blown imposter syndrome that had me terrified the first few weeks.
Well, it’s 7:06 AM as I bring this to a close, I suppose I should get downstairs and get on my BikeErg to get my morning started so I can start getting some actual work done.
